SOFT SAVING: ALIGNING FINANCE WITH FULFILLMENT

Soft Saving: Aligning Finance With Fulfillment

Redefining the Purpose of SavingFor decades, traditional economic recommendations has leaned greatly on the principles of frugality, postponed gratification, and hostile saving. From eliminating morning coffee to forgoing getaways, the message has been loud and clear: save currently, take pleasure in later on. However as societal values change

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